Avène

400% Year-Over-Year Traffic Growth

Through Content

and SEO Strategy

The Challenge

Avène, a dermocosmetics manufacturer and distributor, faced low visibility for keywords related to facial skincare and skin conditions. Further complicating the issue were corporate restrictions on website content changes and a decision-making structure that slowed the rollout of technical and SEO recommendations.

The Strategy

Salestube began with a detailed keyword analysis to identify high-potential terms, organizing them to match user intent. 

A technical audit followed to pinpoint optimization opportunities.

  • Site Mapping: After identifying the most valuable keywords, we mapped them across the Avène website, assigning relevant phrases to individual subpages.

  • Blog Section: We launched a dedicated blog focused on skincare and dermatological concerns. The content plan addressed user needs while strengthening the site’s keyword profile.

  • Visibility: We implemented solutions that had the greatest impact on search visibility, optimizing internal linking and site navigation without requiring advanced development work.

The Results

+400%

year-over-year increase in website traffic

"Working with Salestube’s SEO team brought measurable results to our brand. From the start, they demonstrated a deep understanding of our industry’s specifics and the limitations we face at the corporate level. The team effectively conducted a keyword potential analysis and proposed a content strategy that not only boosted our search visibility but also addressed the real needs of our users. The implementation of a blog section, along with technical and structural optimizations, led to an impressive year-over-year traffic increase. We greatly appreciated the team’s excellent communication, flexibility, and goal-oriented approach throughout the project. We highly recommend working with Salestube to any company looking for a strategic and results-driven SEO partner."
Dominika Gumowska
Digital Manager